The Online Revolution

 

(Above is a printscreen of the Niz Lopi website)



Nowdays, the internet is used for a phenomenal amount of things such as advertising, buying and selling products, for both business and pleasure. This is now being used more and more to the advantage of up and coming or exisiting music artists as they can reach a whole new set of fans, from around the world who normally would never get the chance to listen to their music.

 

(Above is a printscreen of the website for the JCB song)



Niz Lopi is one of the best examples of an artist that promoted and make themselves known, entirely on the internet. Using a website called 'Monkeehub' they created a video for their song 'JCB song' and then sent it round to friends via email. Friends send the song onwards and soon enough the song made it to the number one spot in the charts the week before Christmas . The 'JCB song' managed to stay in the charts for 8 weeks and having a total of 400,00+ sales, which for a song that was only passed round from computer to computer is very impressive! The 'JCB song' has it's own website which was also created on 'Monkeehub', this means that people can find out about what goes on behind the song and it is also a clever way of marketing the band. The band also have their own website which has information about tours, and you can also purchase and listen to their music.



(Clip from Mark Ronson's album advert)



Although the internet is proving very useful for new artists and bands that want to promote their music easily and for free or a small price, for already well known existing artists that having a bigger advertising budget it may be a better idea to use other ways to promote. Artists such as Taio Cruz and Mark Ronson both have television adverts on various channels to promote their new CD's, as well as bus stop posters which are more noticable to the publicbut are more expensive.