It is very important for a new artist to make sure that they have a 'niche', something about them that makes their brand identity different from any existing artists. It is obvious that if the brand identity isn't original, people will not bother to listen to the music, even if it is the complete opposite as they will assume from first impressions that the music and whole image of the artist is the same as the previous, similar one.
Amy Winehouse is one of the most famous female artists to come up with a completely different and original brand identity to any other existing artists around. With her tattoos, well known black 'bee-hive' and head-turning voice she automatically became very popular purely because of her image.
If a new artist attempted to 'copy' a well known artist, it is likely that they will not be as popular. An example of this is the singer 'Prince', who was said to have copied Michael Jackson also he did well in his prime, the singer was never as successful.
An exception of this is rock bands as there are many bands that have the same types of songs/music and are not compared nearly as much to other similar bands. I think that this may be because the rock genre is not so much based on image, but on the actual music.
It is also possible that once you have made a name for yourself, you can sell whatever music you decide to play as your fans will follow you. A good example of an artist that continues to change her music with time is Madonna.
The indie band 'Super Furry Animals' came up with the idea of having a niche in their music video for 'Golden Retriever'. The video was concept based and used intertextuality by having the band dressed as furry animals, which had a simiarity to 'The Wombles'. The idea for the vide was very simple, but yet original.
Amy Winehouse is one of the most famous female artists to come up with a completely different and original brand identity to any other existing artists around. With her tattoos, well known black 'bee-hive' and head-turning voice she automatically became very popular purely because of her image.
If a new artist attempted to 'copy' a well known artist, it is likely that they will not be as popular. An example of this is the singer 'Prince', who was said to have copied Michael Jackson also he did well in his prime, the singer was never as successful.
An exception of this is rock bands as there are many bands that have the same types of songs/music and are not compared nearly as much to other similar bands. I think that this may be because the rock genre is not so much based on image, but on the actual music.
It is also possible that once you have made a name for yourself, you can sell whatever music you decide to play as your fans will follow you. A good example of an artist that continues to change her music with time is Madonna.
The indie band 'Super Furry Animals' came up with the idea of having a niche in their music video for 'Golden Retriever'. The video was concept based and used intertextuality by having the band dressed as furry animals, which had a simiarity to 'The Wombles'. The idea for the vide was very simple, but yet original.
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