Digipaks

A digipak is a type of packaging for CDs, usually made from paperboard and in the folding style of a book. They have one or two plastic trays to hold the CD in and have a design on each side. We will be creating the design for a digipak for our artist as one of our chosen ancillary tasks.

Digipaks are one of the most recent types of packaging, only coming about in the 2000's. However, they are not used as regularly as the plastic jewl cases plainly because they are more expensive, do not last as long and are not as hard-wearing. Most digipaks that are created tend to be used for special edition CD's which means that they can also fit more information about the artist on so if used for a greatist hits CD for example, the buyer could read about the artist's history more than they could with a normal CD case.

In creating a digipak for our artist we will be able to use photographs and text to almost show off our artist and advertise their image in as interesting way as possible. We will be using Serif Page Plus to do this, so that we can take advantage of the software and use it creatively. We will make sure that it links to the magazine advert we are also making and the music video itself so that the artists brand identity is seen throughout all of the products and advertising that we are making.

There are different types of digipaks, for our ancillary task we have chosen to design a digipak with four sides like the one in the bottom of the photograph, this is because as our target audience is younger we feel that whilst they would like to find out information about the artist inside and see pictures that they will be more interested in the actual music so doing a digipak with a smaller amount of sides would be a better idea.