Brand Identity

Paolo Nutini is an artist in the same genre as our artist, he plays mainly acoustic music and has the same target audience as who we are aiming our products and music at.

There are three main ways that his music is advertised, on his website, in shops and on tv. After looking at his website recently, I noticed that the font type of the album cover matches the font on the website which creates an automatic link between the two and also makes the website up to date with Paolo as it almost makes you notice the new album. The wooden picture frame shown on the cartoon image on the front of the album matches the six different pictrue frames on the website which move when your mosue is near them. It means that the whole time you are on the website, you are reminded of the album and his music.
I couldnt find a magazine advertisement for Paolo Nutini, for any of his albums, but I did however see a television advert for the album 'Sunny Side Up' which is the album that
links straight to the website as well. I think that Paolo Nutini has created a brand identity across all of the promotional medias by having them link to eachother so when each is seen by the public and fans you can tell that they are all from him and his is recognisable from it. For example if someone saw the website without his name on, they should be able to recognise that it is Paolo's from the similarity to the album cover.