About Me

I am going to use this blog to post my revision notes on, for the 'Critical Perspectives In Media' exam question.

Monday, 29 November 2010

Digipaks

A digipak is a type of packaging for CDs, usually made from paperboard and in the folding style of a book. They have one or two plastic trays to hold the CD in and have a design on each side. We will be creating the design for a digipak for our artist as one of our chosen ancillary tasks.

Digipaks are one of the most recent types of packaging, only coming about in the 2000's. However, they are not used as regularly as the plastic jewl cases plainly because they are more expensive, do not last as long and are not as hard-wearing. Most digipaks that are created tend to be used for special edition CD's which means that they can also fit more information about the artist on so if used for a greatist hits CD for example, the buyer could read about the artist's history more than they could with a normal CD case.

In creating a digipak for our artist we will be able to use photographs and text to almost show off our artist and advertise their image in as interesting way as possible. We will be using Serif Page Plus to do this, so that we can take advantage of the software and use it creatively. We will make sure that it links to the magazine advert we are also making and the music video itself so that the artists brand identity is seen throughout all of the products and advertising that we are making.

There are different types of digipaks, for our ancillary task we have chosen to design a digipak with four sides like the one in the bottom of the photograph, this is because as our target audience is younger we feel that whilst they would like to find out information about the artist inside and see pictures that they will be more interested in the actual music so doing a digipak with a smaller amount of sides would be a better idea.

Lighting & Photographs

As we were so unfortunate with our lighting the first time round, when we filmed the second time we make sure that we had a different type of lighting to light up the barn. Luckily, we managed to get hold of two flood lights which lit up the barn perfectly which meant that as well as filming, we were able to take good quality photos for our ancillary tasks. Below is a selection of some of the photographs that I took of our artist in the haybarn.


Thursday, 18 November 2010

Re-filming

Unfortunately, when we uploaded our footage the lighting was very poor which meant that you could not see our artist or the location very well. By filming later on in the year we are challenged by the light as it gets dark very quickly and as we have to film after school we will be rushed for time. However, as we have filmed before we will know exactly what we want to be filmed and wont need to experiment with angles as much because we know what worked well from last time. It also gives us the chance to film the footage of a better quality and film any extra bits that we didnt last time. We will also take this chance to take photographs of the boys for our ancillary tasks.

Below is our new shooting schedule.


Thursday, 4 November 2010

Final Storyboard





















Above is our final storyboard, due to the change of location if was important that we made it clear in this storyboard. The storyline of our performance based video has not changed much apart from the fact that there will no longer be a girl in the video and we will only be filming in the one location. As we are limited to one location we will use creative shots and editing to make sure that the video does not get boring.

Shooting Schedule



Above is our original shooting schedule, we planned to film on the 18th October but it was pouring with rain which meant that it was too wet to film and it would of been a waste of our time and our artist's time. Therefore, we filmed on the 19th October instead, the weather was still wet however we managed to find a change of location which was different and under cover.

Brand Identity

Paolo Nutini is an artist in the same genre as our artist, he plays mainly acoustic music and has the same target audience as who we are aiming our products and music at.


There are three main ways that his music is advertised, on his website, in shops and on tv. After looking at his website recently, I noticed that the font type of the album cover matches the font on the website which creates an automatic link between the two and also makes the website up to date with Paolo as it almost makes you notice the new album. The wooden picture frame shown on the cartoon image on the front of the album matches the six different pictrue frames on the website which move when your mosue is near them. It means that the whole time you are on the website, you are reminded of the album and his music.
I couldnt find a magazine advertisement for Paolo Nutini, for any of his albums, but I did however see a television advert for the album 'Sunny Side Up' which is the album that
links straight to the website as well. I think that Paolo Nutini has created a brand identity across all of the promotional medias by having them link to eachother so when each is seen by the public and fans you can tell that they are all from him and his is recognisable from it. For example if someone saw the website without his name on, they should be able to recognise that it is Paolo's from the similarity to the album cover.