Camerawork and Editing

Whilst filming our footage we had to make sure that we thought about the use of shots and camera work, we also needed to think about the editing that we are going to do to the footage once we have put it on the mac computers.

Camerawork
- In most music videos, the most important thing is that the close up must predominate, this is because as the videos are watched on small screens the viewer must be able to see clearly who they are listening to. As well as that, the viewer is more likely to feel connected to the artist if they can see them for the majority of the time.

In Ellie Gouldings video for 'Starry Eyed' there are a large amount of close ups of her which lets the viewer see her and feel like they know the artist that they are watching/listening to. When filming we made sure that we got lots of close ups of both Jamie and Tom to ensure that we had enough for the video.



- We need to make sure that we create an intimacy for the viewer as we will be selling the music to them as well as the trying to sell the artist.

Editing

We will be editing our footage to create our music video on the apple mac computers in school, and whilst doing this we will need to ensure that our video s interesting and we show our knowledge of the editing that can be used in our video.

- Fast cut montage is soft transitions quickly cut together, when filming our footage we filmed different shots to use in a fast cut montage during the instrumental part to the song because otherwise the viewer may get bored or feel that the video is becoming repeatitive.

There are digital effects such as;

- Split screen
This is used a fair few times in the video for 'Bad Day' by Daniel Powter as it shows both the girl and boy in the video at the same time so that the viewer can compare how they are feeling and what they are doing. This allows the viewer to feel more involved in the actual video.

- Colourisation
There are different ways to use colourisation in music videos which could be having black and white scenes, like Beyonce in 'Put A Ring On It'. It is also possible to overexpose a shot or use tinted colouring which could be used to change the mood of a shot or to help match up any footage that was shot at different times and had a slightly differnt light.



To make sure that our video features what it needs to, in order for it to look realistic we will edit the following on the beginning of the video;
- Band/Artist Name
- Song Name
- Name Of Production Company
- Date Made