Evaluation Question 2

Evaluation Question 2

View more presentations from KatieeHoward.

Evaluation Question 1

In What Ways Does Your Media Product Use, Develop Or Challenge Forms & Conventions Of Real Media Products?

In our music video we both challenged and followed Goodwin's Principals so that it had the sense of a real music video and we made sure that the principals that we challenged were to the advantage of the music video and not because we didnt want it in our video.

This can firstly be seen in the genre characteristics of the video as our chosen artist was in the genre of acoustic music like artists such as Jack Johnson and John Mayer so we chose to create a performance based video as this seemed the most suitable for both the genre of the artist and the song. The screen shot to the right shows both artists, Tom and Jamie which shows that the video was performance based as we filmed them both playing and the majority of our video is both the boys playing like we have seen in other videos such as Green Day - American Idiot as rock bands and acoustic bands/artists do tend to use perfomance based videos more often than not. Acoustic videos do also tend to be more relaxed and chilled to mix with the music which is why we chose the location of the hay barn. We found that the location was original and the mise-en-scence matched the music better than filming in a room or the school etc. After watching other videos from the same genre I started to realise that the videos with the same kind of music as ours tended to have videos filmed outside, in fields, parks, beaches and in locations that are based around nature.

As we chose to do a performance based video and after analysing the lyrics to the song that we chose to use we decided that the video would follow Goodwin's principal that the music will follow visuals however the lyrics would not dictate what happens in the video. We used the beat of the song to decide how long we kept shots for and also made sure that when Tom's boot is shown, he is tapping it in time to the music which we managed to get in time with the song when we edited.

After researching other music videos and Goodwin's principals we knew that it was important to use the advantage of close ups in our music video because we decided to use our artist to promote the music/artist rather than creating a star motif. As it was important for us to use close ups we made sure that we had them of both Tom and Jamie. To the right are screenshots from our video, of two of our close ups that we used.

The image to the right also links to the fact that we have referenced to the notion of looking in our video. We purposely asked Tom to look directly into the camera whilst singing so that we could capture and use the idea of voyeurism. This means that when our audience are watching the video they will be able to connect with the artist more whilst watching and feel as thought they are almost being sung to personally.

We have created and developed a visual style and clear brand identity by matching the colours, images and typography on all three of our products. By using serif page plus I was able to use the exact colours from the photographs I took on the day of filming, and use them for the deisgn of the ancillary tasks. I also made sure that the typography was the same on each product, although to make the cd cover and magazine advert interesting and appealing to look at I had to use a few different typographys. However, I made sure that they were the same style of serif font so that they all had a link when on the products and didn't look odd.

As we only shot in one location, we needed to make sure that the music video was as interesting as possible so that it keeps the audiences paying attention for the entire video. We started by using a small bit of colourisation to brighten up the hay in some shots as there were a few shadows which showed up in the corners. One of the main pieces of editing we did was use fast cut montage as this is typical in music videos, we carefully picked out a selection of shots that we had filmed and cropped them together with blurred transitions inbetween to make them flow. W did use a couple of transitions including dissolve and blurring however, we felt that too many would be over the top and make the video look too much.

When creating our cd cover and my magazine cover, I made sure that I followed the convention s carefully for each one so I had the correct industry information on each one and used the idea of visual clutter which means that there is a purposely busy design on the digi-pack and magazine advert. One of the most obvious conventions that I followed was the rule of having 3 main house colours, otherwise the products can either look too dull or too much for someone to look at. After looking at the images I took and the music video I decided that the 3 colours that I would definately use in the ancillary tasks were blue, brown and yellow. This means that when the audience looks at all our products they will be able to see the direct link between all of them.

Final Music Video

Above is our final music video of Tom Boardman's song 'Room To Breathe'.

Final Digipak Design

Final Magazine Advert

Digipak/Magazine Advert Design Inspiration & Creating A Brand Identity

Inspiration
After researching album covers from artists in the same genre as our artist, we have found one particular artist that we feel has an original album cover which we want to try to recreate in our own way.

The album cover for John Mayer's album 'Room For Squares' took both mine and Aaron's interest straight away as it is very original but not too much. The amount of white space means that the cover isnt too simple but matches the acoustic sound of the music on the album. We want to use the idea of having the photos that I have taken into squares or different sized sections and use the main house colours (which in this photo are earthy colours like brown and green which goes with the music as it is also natural etc) in the photograph used in different squares like on the cover to the left. We will use this type of deisgn on both or digipak and on the magazine advert and to make sure that they all link to the music video and together, the photographs that I took were on location of the filming of our video so the location and mise-en-scene match up. We will change the designs on each slightly so that they arent identical but have a similar feel.

On the front of this cover there is no industry information included, which means that it is likely to all be on the back because it would ruin the design of the cover. The only writing on the cover is the artist name and the title of the album which are both located at the top right hand cover of the cover, in a section of the photo that has been taken away so it fits in like asquare piece. As the album name is 'Room For Squares' and you can immediately link the name to the image as the image has been adpated and some pieces have been taken out so technically there is 'room for sqaures' in the design. Personally I have not yet seen an album cover with a design close to this one which is why we found it so unique.

Creating A Brand Identity
It is important that we make sure there is a link between all 3 of the products so that the audience can recognise each product and know that it is promoting our artist. To do this, when creating the two ancillary tasks I will use the following four things to link them;

House Colours;

I will use serif page plus to take exact colours from the photographs that I took from the day we filmed and use them for the tasks. The three main colours used will be yellow, blue and brown so that they match the images on the digipak and advert.

Typography;

After looking at different fonts, I have decied that I will use serif type fonts, this is because I feel that it works well with the genre and the products. The main font used will be 'Georgia', however using one font will make the products look repetitive so I will choose a variety of serif fonts to use so that the products look more interesting.

Images Used;

I have taken lots of photographs from when we filmed, for the digipak and the magazine advert so all of the images used are original and relevant to the products.

Layout And Design;

As I explained in the  text above, I plan to use the idea of an image being made into squares like John Mayer has on one of his albums, 'Room For Squares. I will change it so that the products don't look exactly the same and will vary how I use the deisgn idea so that each product has an original twist of the idea.

Magazine Adverts

As our second ancillary task we have chosen to create a magazine advert for our chosen artist to advertise their music and brand image. Before we could start designing our advert, it is important to do some research on existing magaizine adverts for artists in thesame genre as Tom Boardman, our artist. Below is the magazine advert for Ellie Goulding's album 'Lights'.